Premium cachaça now as a brand

The challenge was to create an internationally registrable name for a new brand of cachaça, for young people who are “in the know.” As well as naming, the project contemplated branding, visual identity, look and feel, and an exclusive bottle design that promoted immediate empathy with drinkers.

The product has two versions, aged in Amburama or Pink Jequibá barrels, and a younger one called “The Silver.”