More visibility = more sales

This newspaper, which is the leader in circulation in Paraná, challenged us to increase visibility at the points of sale (newsstands, book stores, supermarkets, restaurants and pharmacies). We created a system of pieces that exposed the brand and the products in a differentiated manner, allowing for everything from the “donation” of a newsstand, to taking over a small space at a restaurant.

In comparison to the points of sale without this system, we achieved two to three times the sales results.