Gastronomy on the rise

From simple commercial areas, shopping centers have now become huge spaces for leisure, entertainment and experiences. Shopping ABC | SP asked us to create a project for one of its stores. Upon identifying behavior trends, we proposed the creation of Club ABC Gourmet, a big space to develop activations related to the culinary world, coupled with brand promotions (for the mall’s stores, industries and services).

Culinary classes, drink harmonization, product launches and much more took place in the space, attracting a large audience, generating impulse sales and increasing engagement with attendees.